Team Vitality: Hunter Boots Ltd and their Tribes
Are you a regular festival attendee who is sick of wet feet, or a student on the hunt for durable clothing for that winter trek, or are you just on the search for more fashionable outdoor gear? Well pay attention to Maynooth Business Management students, a.k.a Team Vitality.
Hunter Boots Ltd is best known for being a Wellington boot designer. If we were marketers for this brand we would encourage Hunter to consider the advantages of using social media as a platform to connect with the tribes we have identified. These collaborations aim to increase recognition of the Hunter brand through blogs, Facebook and Twitter. Hunter is currently undergoing a period of rebranding making it a savvy choice to avail of the advantages that social media has to offer.
The 3 tribes that we have identified and that we think are the biggest potential followers of this iconic brand are the following;
1. Festival Attendees are possibly Hunter’s biggest seasonal followers. Thousands flock to music festivals during the summer and if history is anything to go by there is only one weather condition to prepare for: rain.
2. Fashion followers are a key consumer for Hunter. Hunter now offers wellies in many different colours and patterns to suit the most awkward fashionista. Hunter launched a new range of Wellington boots that were styled and designed by acclaimed fashion blogger Sasha Wilkins. This goes to show how social media enhanced recognition of the brand.
3. Communters and Students. To keep warm in the winter months fashionably Hunter provides a wide range of winter boots and accessories that aim to keep their customers warm and snug.
Link to Sasha Wilkins Blog: http://www.libertylondongirl.com/.
Team Vitality Twitter: https://twitter.com/#!/TeamVitality2
Team Vitality Facebook: https://www.facebook.com/pages/Team-Vitality/255381127854112
Team Vitality WordPress: http://teamvitality219.wordpress.com/